May 2017 - Made in the 805 Article (PDF version)

Read the full article http://www.805living.com

Its nice to wake up and see a favorite site like COOL HUNTING featuring a product we make. Check out the full article here: http://www.coolhunting.com/buy/not-yours-luggage-tags

REPOST FROM: ONTRAPORT blog

Everybody has to Start Somewhere

“Of course I’m a jack of all trades. I’m a business owner.” – Steven Soria, Founder of Make Smith

In our bubble of business, ecommerce seems to be the dominant force, but realistically the total percentage of ecommerce sales compared to brick and mortar sales is around 6%, according to Harvard Business Review. Although the scale of sales is unbalanced and the challenges faced are unique, an online business and a brick and mortar business have one blaring commonality — they’re the brainchildren of entrepreneurs.

Make Smith is run from an unremarkable 15’ x 20’ building tucked behind a dive bar in downtown Santa Barbara. Steven Soria, CEO and head craftsman of Make Smith, spends most of his time in this converted workshop crafting artisan leather goods — skills taught to him by his father and his grandfather. Before he recently brought on two apprentices, Steven made every single piece himself by hand.